Creating an Online Course

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A quick start guide to creating a successful online course

After 2 years of running workshops on the value of data, our Executive Education Advisor Craig Paterson then developed a MOOC in order to reach more people across the globe.

After this experience, he felt he had a lot of excellent advice to pass on for others.

 With an existing course and years of experience, how hard could it be?

After 2 years of running workshops on the value of data, we wanted to scale our capability to help more people across the globe. After exploring different options, we decided that a MOOC (Massive Open Online Course) was the best way to achieve that goal.

With an existing course and years of experience, how hard could it be? The short answer is, “harder than it looked”. 

It took us a year to get it right, but it was worth it in the end. MOOC’s typically have a completion rate of between 5% and 15%. We hit 21%. 

It was quite a journey getting from a face-to-face offering to a standalone, on-line course. 

In this Guide, you can find some of the key challenges we faced with suggested solutions:

This is the MOOC we developed:

We’ve had fantastic feedback from previous attendees. Look out for future course dates.