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Union Data named as a finalist in the British Data Awards 2021

The Data Lab are delighted to learn that Edinburgh-based Union Data has been shortlisted in a national award for the work it has completed on behalf of Worldwide Cancer Research. The specialist data company is part of our TORCH Supplier Network and offers data services including data analytics and customer profiling, data audits and marketing data strategies.

Worldwide Cancer Research

Worldwide Cancer Research is the UK’s only cancer research charity which starts and funds new cancer cures across the globe. Each year, the charity backs the brightest and best researchers in the UK and worldwide to find new ways to prevent, diagnose and treat cancer. Following the development and implementation of a data strategy that delivered more than 1 million of income for WCR, Union Data’s cancer campaign has been shortlisted for the Marketing Campaign of the Year at the upcoming British Data Awards.

Union Data’s Managing Director Daniel Batey said,

“We are absolutely delighted to be named as a finalist … this is a massive endorsement of our approach and demonstrates the value we add to our clients by unleashing the creative power of data.”

The British Data Awards

The British Data Awards is an annual campaign that aims to uncover data success stories. Organisations across the country are busy developing new ways to tackle world pain points with the power of data and the awards look to celebrate them.

Commenting on Union Data’s nomination, Director of Marketing and Fundraising at Worldwide Cancer Research Laura McLachlan, said:

“We are delighted for the team at Union Data on the nomination for their great work on our charity’s prize draw programme. Their unique approach has helped us take a programme that was in managed decline and transformed it into a core funding stream, starting cancer cures worldwide. It was truly excellent work and I wish them the best of luck ahead of the final awards announcement.”

This year’s awards have proved particularly challenging for judges. Reflecting on this year’s 149 submissions, Jason Johnson, Co-Founder of Predatech and the British Data Awards highlighted that the quality of entries was incredibly high, making their job a difficult one. He said,

“It’s reminded us of the sheer talent and ingenuity that makes the UK such a global powerhouse for all things data and all our finalists should be very proud.”

The Data Lab wish everyone the best of luck for a win in their category. Stay up to date with results by following the British Data Awards on LinkedIn or Twitter. Winners will be announced online on Tuesday 4th May.

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