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Getting a Story out of your Data (for beginners!)

28th November 2019 @ 6:00 pm - 8:00 pm

Data Driven Innovation Programme at the University of Edinburgh presents;
Getting a Story out of your Data (for beginners!)

Theatres and playwrights, publishers and writers, and exhibitors/broadcasters and script writers in Scotland are aware of the data generated by their work – box office receipts or sales, audience numbers and demographics, international reach and territories, focus group responses, audience and critic reviews, and trends or genre trends. However, organising the data, layering it for insights and getting a story out of the data is what makes it really useful. But where to start?

This event has been developed with Traverse Theatre, Literature Alliance Scotland, Publishing Scotland, City of Literature, Federation of Scottish Theatre and Edinburgh Performing Arts Development to help inform, guide and inspire members to get to and harness the story behind their data.

We will open with a session entitled ‘From Spreadsheet to Dashboard’ delivered by partners, Wyoming Interactive. This session is for beginners and will focus on the value of data for the creative practitioners and creative businesses. Companies often struggle to manage the wealth of data available to them, often found in silos and disparate sources. Wyoming will not only explore how individuals and organisations can integrate these data sources, but visualise their data in more insightful ways, to make for better and faster business decision-making.

Then we will hear an example of how companies and practitioners can take a step forward through a case study of the journey taken by Traverse Theatre, to get to the prize that they felt lay hidden within their data, how Netflix inspired them, and the work they did to migrate their data onto a new platform that is now giving them valuable insights from sharing comparable data across theatres in Scotland.

There will be a break for refreshments and nibbles, then we will close the session with examples of what is possible, the future of data and live sensor feedback hosted by Caroline Parkinson of Data Driven Innovation Programme at University of Edinburgh.


28th November 2019
6:00 pm - 8:00 pm
Event Category:


Data Driven Innovation


1 Crichton Street, Edinburgh, EH8 9LE
Edinburgh, EH8 9LE GB
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