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Designing With Data: The Future of Games

March 11 @ 6:00 pm - 9:00 pm

Data science company Effini, and InGame, the creative research and development centre in Dundee, present Designing With Data – an exploration of the use of data in the rapidly evolving global videogames market.

With the war for attention becoming ever fiercer, how can game developers ensure their games compete? Does designing with data mean creativity is dead? Do programmers, artists and producers now have to become data scientists?

In a world driven by data, where does fun fit in?

If you are involved in designing, developing, deploying, studying, teaching or writing about games (or data), this event is for you.

Our keynote speaker is Luke Dicken, the Director of Applied AI for Zynga (Words With FriendsZynga PokerFarmville, etc.) for insight into the ways in which the games giant approaches data, now and in the future.

We then welcome an expert panel from Scotland’s games industry for a lively debate on how data is used within the local sector.


March 11
6:00 pm - 9:00 pm
Event Category:


The Vision Building 1 Greenmarket, Dundee, DD1 4QB